I find myself disgusted with
this weeks events for many reasons, but primarily I'm upset about
Activision Blizzard's news and the community's reaction to it.
The TL;DR of the Activision
Blizzard announcement is that the company had a record breaking year,
solidifying themselves as the giant AAA company to live up to – or
tear down as the case may be. The company downsized by 8% meaning
that about 800 people lost their jobs. This is what provoked my
multitudes of reactions like fear for the friends and casters of
Blizzard's esport division losing their positions. I became upset at
the fact that some of the new leadership was hired on with several
million dollar bonuses. And then I was happy that social media tried
to do what they felt was right and just in that game
development companies tweeted their available job positions.
Through the mixture of
emotion, I became upset once more because the gaming industry – the
consumers – are missing the fundamental issue hidden within this
news. While I'm not excusing the company for screwing over a lot of
industry professionals in favor of more profits, I am going to shed
light on a couple realities leading up to this week's layoff.
First, Blizzcon kicked off
with a sad announcement that should have put the community on notice
that things were changing. Mike Morhaime stepped down as CEO of
Blizzard and temporarily became a consultant. He entrusted his
beloved franchise to J. Allen Brack who had been working along side
Mr. Morhaime for more than ten years. Surely this should have been a
red flag that the company was transforming with different goals... Anyways, at Blizzcon they announced the
infamous Diablo Immortals announcement which spawned the meme, “You
all have phones right?” (On a side note, who the heck hired those
guys anyways?) Both of these events were catalysts for the
downward spiral that Blizzard found themselves in, although I suspect
that things were transitioning long before Blizzcon.
A couple weeks after
Blizzcon, it was announced by several gaming sites that the whole
leadership of Activision Blizzard drastically changed. This is where
Bobby Kotick (CEO of Activision Blizzard) appointed Rob Kostich to be
the President of Activision, Dennis Durkin in charge of Emerging
Businesses Division in Esports, and Humam Sakhnini to head up the Candy Crush division.
Normally, when there are
massive adjustments to the upper management of a company, people should
expect a new focus. So, imagine my shock when Game Workers Unite
sparked a Twitter campaign and petition with the hashtag
#Firebobbykotick like it would reverse the damage. (And by damage, I
mean not just for the games and the loss of hundreds of jobs, but for the stock market decline.) It was then that I
facepalmed.
Let's think about this for a
moment, shall we?
What would firing Bobby
Kotick do exactly? Because all of the upper management have received
their bonuses and the damage has already been done. Firing Mr.
Kotick might hurt him in the short term, but it won't actually change
anything. This kind of process has been used over many years of Mr. Kotick being president of Activision. And my opinion is based on a number of different articles like:
- An article from 2008 about Mr. Kotick: https://arstechnica.com/gaming/2008/11/activision-if-we-cant-run-a-game-into-the-ground-we-dont-want-it/
- In 2009 this article released: https://arstechnica.com/gaming/2009/09/actiblizzard-ceo-kotick-policy-rewards-profits-removes-fun/
- Then in 2012, Blizzard let go of about 600 employees: https://kotaku.com/blizzard-axes-600-employees-world-of-warcraft-dev-team-5889338
But if there is any doubt
that this kind of practice is rather common these days (and not just in
the video gaming space, either), watch Jim
Sterling's informative video where he goes into detail about the
capitalist nature of game companies. Among his examples are companies
like EA and Activision...
What I'm saying is, Mr.
Kotick isn't the problem, he is merely a bishop on a very troubled
chess board and he just happens to be part of a much greater issue. The fact that
people have started a petition to fire him is no better than saying that
banning Twitch accounts will make the platform better. All one has to
do is create another account to dodge an account ban and all that is
needed to continue a cycle of greed is another executive that will
suck the life out of their consumers.
The news about alleged Activision/Blizzard layoffs next week could mean hundreds of great game makers will be without work. We can't have that.— Mitch Dyer (@MitchyD) February 9, 2019
PLEASE RT this document: a massive list of game dev job opportunities across the world. Help folks find work!https://t.co/UkzvwvyLTi
Look, I get that the gaming
community is angry about the people that lost their jobs, –
especially after some Activision Blizzard management received
millions of dollars in bonuses - but many of those people have years of experience and knowledge to get better positions. After the news broke, one Twitter user compiled
a list of companies that are hiring, because the game developers tweeted about their various job opportunities to help the people affected by the layoffs.
Now, I'm not saying that I
like what happened this week, considering my love for many Blizzard
titles, but bringing out the pitchforks isn't going to change
much right now. My biggest concern with Activision Blizzard is related to
cutting back on their QA, IT, community support, and game support
teams. All of these positions are important to the end user, and
while I don't know how many of these positions are now vacant, I can
hope that Activision Blizzard cares about their games and their
dedicated gaming community.
If history has anything to
say, Activision Blizzard is still a large company that plays by the
same rules as other large companies. Sometimes that means changing
things up. But you know what? My hope is that the new generation of
gamers will change our industry for the better. Sure. Call me an
optimist and I'll accept that perhaps I'm living in a pipe dream. I can
still hope for the best even though I know that the industry won't be
changing for quite some time.
Until next time.
Article by Susan N.
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